Creative + Sales + Marketing = Success
The creative, sales and marketing teams strategically planned measure mixes, marketing content and the store's layout. Custom features such as a new customer eligibility validation method were also brainstormed to take this store from a step beyond a basic e-commerce experience to a website built specifically cater to the client’s program.
Marketplace Development Began.
Marketplace Complete & Entered Client’s Review Process.
LATE AUGUST 2017
Targeted To Perform
The marketing team developed a custom propensity model to target customers most likely to participate in the program. Imagery and messaging was also fine-tuned to "talk" to the specific audience members that would most likely purchase products from the marketplace, based on a series of A/B tests. Multiple marketing tactics were layered into an integrated campaign to increase order conversions.
Gas Measures & Smart Thermostat Measures Added To The Marketplace.
Added Measures For A Wider Customer Base
Pre-rinse Spray Valves
Launched First Promotions.
Types Of Promotions
Buy One, Get One